SOLVING BUSINESS PROBLEMS OVER
SPENDING BUSINESS MONEY
DESIGN
“A designer is someone who pays attention to things more than most people” – Chris Do
In nature a bubble is round because that’s the most efficient shape to hold air inside a ring of soap and water.
We translate and refine our clients vision into its essence, in order to create the most inspired and efficient design to effect the desired change.
Logo / graphic design
Digital / Print
SALES
“Sales is transferring emotions by solving problems by influencing change” – Alessandro Barbarotta
We don’t buy products or services, we buy the feelings they will provide us in the future by solving the problems we have today.
We leverage decades of experiential learning to optimize sales effectiveness.
Contact marketing
Messaging
Problem centric cadence
STRATEGY
“If you change the way you look at things, the things you look at change” – Errol Gerson
The world evolves, your strategy should too!
As brand strategists we leverage design thinking, experiential knowledge and outside perspective to help our clients gain clarity around business problems, opportunities and options.
Branding strategy
Business development
COPYWRITING
We’re obsessed with the power of connected words.
It’s not just what you write, it’s also understanding your audience (who reads it and how are they reading into it).
We help refine a brands language in order to create the voice that reinforces client interactions.
Marketing
Website / social media
Sales content / email
WEB DESIGN
We make bespoke strategic websites that:
Provides validation, evokes emotion, conveys context, delivers an engaging user experience and facilitates sales.
A website serves as the brand’s digital home to help generate brand equity which leads to business results.
Holistic / responsive design
Information architecture
Graphics / Media / Copy
SOCIAL PROOF
Social media is the secret weapon for brands to build leverage.
Today there’s unlimited upside for a brand to generate massive brand value using social proof.
We help our clients evaluate the latest platforms and deploy contextual media in order to connect them with their tribes.
Account optimization
Content design
"SALES BRANDING IS EXPERIENTIAL SALES, CREATIVE AND DESIGN KNOWLEDGE TO DRIVE BUSINESS RESULTS" - Alessandro Barbarotta
process
discovery & alignment
1st step:
Understand the person and the project, define the problems and provide agnostic insight.
market research
2nd step:
Market immersion, audience reverse engineering and strategic planning.
Design & Implement
3rd step:
Develop creative strategy, design media / branding assets and refine output to maximize opportunity.
Analysis & optimization
4th step:
Track impact, optimize social platforms, maintain website efficiency and provide retainer level support.
Still not sure if we’re a fit?
Let’s talk!
STUDIO
5 w 2nd Street
Hinsdale, IL 60521
Contact us
info@brokebeard.com
630-369-6963
VISIT
There’s creative alchemy happening here – we’d love to meet everyone but studio visits are by appointment – get to know us on social and see behind the scenes.